Nielsen and Alipay have collectively launched a brand new report on the most recent tendencies in Chinese language outbound tourism and the consumption habits of Chinese language travellers for the third consecutive yr. Surveying 4,837 Chinese language travellers and 547 abroad retailers, the report finds the Southeast Asia area maintains its management in cellular fee utilization amongst Chinese language vacationers, with Singapore and Thailand positioned at No.1 and No.6 within the international rating, reflecting the area’s maturity in cellular fee options.

In Singapore, an early adopter of Chinese language cellular fee options, virtually all retailers (97%) indicated regular enchancment in comparison with the earlier yr by way of cellular fee utilization and the quantity of cellular spending by Chinese language vacationers.

“Chinese language cellular fee engagement degree and the depth of utilization amongst Chines vacationers continued to extend, indicating a extra in-depth growth of Chinese language cellular fee options globally. Extra abroad retailers might deepen their use of Chinese language cellular fee platforms to go digital,” mentioned Justin Sargent, president of Nielsen China.