ATPCO and Sirena Journey, the main distribution system and know-how supplier in Russia, introduced the GDS has signed a multi-year deal for ATPCO’s retailing content material. With this deal, Sirena Journey is now a subscriber to ATPCO’s Routehappy Wealthy Content material. The settlement will significantly develop the attain of wealthy content material all through Russia and Eurasia. 

Sirena Journey is integrating all three Routehappy Wealthy Content material varieties: Facilities, Common Ticket Attributes (UTAs), and Common Product Attributes (UPAs). The GDS plans to first combine Facilities into its e-commerce platform Mixvel to modernize and improve its flight buying show. Thereafter, Sirena Journey will implement UTAs and UPAs into the reserving platform and can work intently with ATPCO’s Retailing workforce to evolve the person expertise.

“Trendy flight buying is now prepared for the highlight in Russia,” stated Innokentiy Baskakov, deputy director of product growth at Sirena Journey. “Sirena Journey is at all times searching for progressive options that clear up issues. ATPCO’s Retailing Options and Routehappy Wealthy Content material give us simple API entry in a number of languages to info that issues to brokers and flight customers. The brand new period of retailing in Russia is now right here.”

“Shopper expectations aren’t shifting – they have shifted”

“We’re beginning 2020 with a robust message—that is the yr wealthy content material achieves international acceptance. With the Sirena Journey deal, ATPCO is getting nearer to having each nook of the globe lined. It’s very encouraging to see that almost each main GDS is now accessing our retailing content material, together with many different channels and airways,” stated Chris Phillips, Head of World Accounts at ATPCO. “Shopper expectations aren’t shifting – they have shifted, and complete product info is now an expectation. Russian journey brokers and customers can now expertise a greater buying expertise due to Sirena Journey.”

Sirena joins a rising listing of GDSs innovating their flight buying shows so travellers can see extra than simply worth and schedule. This deal comes on the heels of ATPCO’s bulletins final yr with TravelSky, Amadeus, and Sabre, and an earlier take care of Japanese GDS Infini.