easyJet targets diversified traveller development
easyJet has introduced the renewal of its long-standing content material partnership with Travelport. Journey businesses all over the world will proceed to profit from real-time entry to the airline’s vary of fares by way of the corporate’s expertise platform, Travelport Smartpoint.
The airline may even profit from entry to the total suite of Travelport’s digital media merchandising options according to its technique to refine and diversify the best way it targets enterprise and leisure travellers.
Thomas Haagensen, group markets director at easyJet mentioned: “Having been one of many first airways within the low-cost sector to make its stock obtainable by way of international distributor, Travelport, we proceed to ship on our technique to extend our attraction, particularly to the enterprise journey sector and are happy to have renewed our partnership.” The airline will stay among the many 300 airways that utilise Travelport’s revolutionary merchandising instrument, Travelport Wealthy Content material and Branding.